AM-FM and WGAW – Why one of the City’s Oldest Media Choices is Still So Dominant.
Gardner Magazine compiled facts from many sources and the results were very clear: 96% of car owners view built-in radio as essential and 89% actually won’t buy a car without it. Local News/Talk radio station WGAW is on AM 1340, 98.1 FM, and streams worldwide. Here’s the station website, CLICK HERE.
Gardner Magazine has a complete page of reports on why AM-FM Radio is still on top, featuring a “Deep Dive” podcast, a “Debate”, and a short video. CLICK HERE for the page.
Listen to a “Deep Dive” podcast on why Automakers Can’t Kill AM Radio – It’s important to the public.
Listen to this “Debate” podcast on radio.
Jump to various sections on the AM/FM page: Enduring Dominance of AM/FM Radio in the Automotive Landscape. —- Analysis of Listening by Demographics and Manufacturer — The Dashboard Rebellion: Why the Future of the Car is Unexpectedly Analog —-Fact Sheet: The American Dashboard—Modern vs. Traditional Audio Habits —- Market Analysis Report: The In-Vehicle Audio Landscape and the Strategic Primacy of AM/FM Radio