Most of Gardner uses streaming services rather than cable. Years ago, many meetings were watched vis Cable Channel 8. That is no longer true for most people. Gardner Magazine gets between 150,000 and 300,000 downloads monthly of on-demand streaming AUDIO on our platform. Radio Station WGAW gets up to thousands of additional listeners to its weekly Hotline Radio show via on-demand streaming.
Streaming Overtakes Traditional Cable and Broadcast TV
Streaming Hit a high of 54% of TV Viewing at the end of 2025 and it’s slated to hit 60% or higher in the near future. Cable TV is at an all-time low of 20%. Gardner Magazine has a complete page with a number of reports covering all sides of the issue with interesting infographics, a video, and some podcasts on the topic. Here is the page, CLICK HERE.
Jump to a section of the page: The Great Television Transition: 2025–2026 Streaming Dominance and Linear Decline —–The Year the Algorithm Ate the Antenna: Decoding the 2025 Streaming Conquest ——The Great Generational Divide: Television Viewing in the 2020s ——The Great TV Transition: From Traditional Cable to Digital Streaming —— 2025 Media Allocation Strategy: Transitioning to a Streaming-First Ecosystem —–The Great Decoupling: A Strategic Analysis of the Streaming-First Television Era (2021–2026)
Listen to a “Deep Dive” on the topic with the Chair Man and the Chair Lady on any device, CLICK PLAY.
Additional podcasts on the complete page, CLICK HERE.