Conclusions:
- After singling out the weekly mayor’s update some 4 days in to the cycle, we proved that increased publicity could increase views, in this case by almost 70%. How do we know people wouldn’t have looked at it anyway? Just look at the other meeting totals shown in the screenshot which barely increase.
- Reliance on social media to showcase the update is insufficient. Posts disappear into oblivion as new posts end up on top and old posts are forgotten.
- We have informed the mayor’s office as to services available to transcribe the mayor’s update to text for use as a press release.
- At the very least, the comments section of Youtube could be used to list the topics to be covered in the weekly update.
A Missed Opportunity to be Informed
A missed opportunity to be informed: Each week, Mayor Nicholson takes the time to do a weekly video update and the city has a You Tube channel. He does a great job! So will you do this? Click the link and watch:
I took a screenshot of the City’s you tube channel just before 5pm on November 23, 2021 and it prompted me to write this and to post a link to this week’s Mayor’s Update on three Facebook sites covering Gardner. Not enough people are watching. And good things are happening in Gardner. It is my opinion that as good stewards of the community, we all should take a few minutes and be informed. We can then spread the good news of the “Chair City” and share with everyone in the area, thus helping Gardner and ultimately ourselves.
Let’s improve these numbers. Everyone should watch. Mayor Nicholson takes generally less than 10 minutes to provide a great update. You can subscribe FREE to the City of Gardner You Tube channel right here. Click here.